Bartell Drugs
With Help from Peak Systems, Bartell Drugs’ Website Matches its Customers’ Needs
Bartell Drugs, established in 1890, is a family-owned chain consisting of over 50 drugstores, all located in the Puget Sound region.
Although the way that visitors actually use a website is often misunderstood or undervalued, that knowledge is the most important factor in the design of a successful site. This maxim guided Peak Systems’ redesign of the Bartell Drugs website.
Services Provided
Maintenance, Web Design, Usability Analysis, Hosting
Solution
The previous Bartell Drugs site was designed to reach a general audience. Peak’s approach, however, involved extensive research inside and outside the Bartell organization to determine their core online customer base. The process began with a detailed definition of the target audience and the specific objectives of the new site. The process then moved on to site elements like font sizes, colors and open space. Peak made sure to implement fonts, colors and layouts that would not overwhelm or frustrate senior citizens, the primary users of the website.
The redesigned site dramatically improved the way Bartell Drugs interacted with its website users. It increased the ease with which a user can gather and view information relevant to them about prescriptions and refills, view valuable health care articles and download Bartell’s signature weekly ads for in-store specials. The site’s design and content match the needs of Bartell Drugs’ online customers.
Results
This website was recognized with a WebAward by the Web Marketing Association.
Additional Screenshots
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